Confession: I “borrowed” this title from a neuroscience research study that explored the interaction between aesthetic experience and personal relevance when looking at a work of art. I liked the title more than the study, which demonstrated with brain scans what my grandmother could have told you over dinner: different people react differently to different pieces of art, and their reactions are influenced by the rest of their lives….
What, though, if the “rest of our lives” is systematically exposing us to acceptable definitions of art, contrasting it with unacceptable ones, declared degenerate, or met with any other form of denigration?
Am I thinking here of societies where “good” art is defined from above, and cultural centers are taken over to start setting certain standards? Yes.
Am I thinking of Walter Benjamin’s claim that “In fascist aesthetics, the conventional is uncritically enjoyed, and the truly new is criticized with aversion.” Yes.
Did these thoughts get triggered by looking at specific art? Yes!
I was interested in the juxtaposition of work of two photographers, and my spontaneous negative and positive reactions to each series, respectively. Both artists are women, both chose to photograph in specific locations historically meaningful to them, and both stage their images. This is where the similarities end. Maria Svarbova, born in 1988, hails from Slovakia, a country that is currently seeing massive anti-government demonstrations against the authoritarian and repressive government of Prime Minister Robert Fico who has become Putin’s new best friend and is head of a populist party accused of major corruption. Nona Faustine, on the other hand, was born a Black woman in the U.S., no need to spell out who is also best friends with whom in this country, at the moment. She died last week, heartbreakingly young at the age of 48. Rest in power.
Svarbova is quite in demand on the international circuit, with commissions by large corporations, and work shown in galleries as well as relevant publications like Vogue, Harpers’ Bazaar and so on. I am focusing on her Swimming Pools series that started in 2012 and is ongoing, often labeled as Nostalgic Futurism, or Retro Futurism.

She selects old buildings in Slovakia and abroad that house swimming pools, and stages models clad in precisely chosen garb and demanding color schemes, preparing the shoots and lighting of the halls with large teams of assistants, to get everything just right. There is no doubt the artist is extremely talented, and knows how to translate visual imagination into spatial and color-bound scenes that are striking.

My reaction? At best, these staged scenes remind me of kaleidoscopes, the thrill of my childhood, with masses of brightly colored pieces of plastic holding patterns in mirrored configurations. Eye candy. Except now “plastic dolls” instead of plastic confetti.

Or maybe they evoke synchronized swimming, albeit without the strength, skill of body control, and sense of perfect timing required by this sport. More like dead fish, sardines, to be precise, crammed into rigid positions in a jar. You realize that these flawlessly arranged, perfect bodies are devoid of individuality, and any hint of emotion.

But really, and here the goosebumps start to crop up, they make me think of the choreography of fascist displays of masses moving, whether the synchronicity of goose-stepping young men, or the gymnastic displays of youth in unison configurations.

I’ll get to that in a moment. Note again, that I describe my associations elicited by the photographs, not my speculation on what the artist intended. She certainly refers to the prominent display of a No Diving Allowed sign in multiple images as a reference to the restrictions upon women who should be allowed just to have fun in the pool.

But over the years, the work has become more technically accomplished, placed in more glamorous locations that had nothing to do with communist East-European brutalist architecture or oppressive rule (never mind that no diving is a safety measure found in pools around the world), and overall slicker.


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Here is Nona Faustine’s White Shoes series in comparison. She was interested in how the past informs the present, and in creating images that would make us ask questions about and remembering the legacy of the slave trade. Her work has been widely praised and awarded, collected and presented in a solo show at the Brooklyn Museum just last summer.

Nona Faustine “Isabelle, Lefferts House, Brooklyn (Self-Portrait)” (2016) taken outside the Lefferts Historic House museum in Prospect Park, Brooklyn.
The choice of locations for the series was premeditated, just like Svarbova’s, and guides us to relevant places or areas that were constructed from chattel slavery and used significantly to perpetuate white supremacy. She would pose in various stages of undress in these public places with life going on around her, with a few props and the symbol-rich, sensible white shoes.

The representation of a voluptuous, nude, female black body, in a fat-phobic society no less, makes her self-portrait particularly vulnerable. There she stands, props in hand, on the ground that holds the bodies of her ancestors, the buildings above representing the power that put slaves into graves in the first place. Whether you experience her as a symbol for those who were made invisible, or an avenging force who demands visibility, or a woman unafraid to challenge our stereotypes of what constitutes beauty, in each interpretation you find a core of individual agency so utterly lacking in the conventional beauties aligned at the pool.

Nona Faustine “They Tagged The Land With Trophies and Institutions From Their Rapes And Conquests,” (2013) (Outside the Tweed Courthouse in downtown New York, New York, USA)
Her use of self-portraiture urges us to acknowledge the impact of the past on the lived present, to recognize the ongoing consequences of historical injustices on Black communities today. The artist reconstructs a narrative of racist oppression, making us think of the body as commodity – to deliver unpaid work and future generations of workers then, or to be traded in a world suffused by imposed unreachable body ideals, now – traumatic, both. The courage alone produced respect in me; the series as a whole was an aesthetic experience that fed my brain and made me feel sad, more than anything else, particularly now when we incredulously stare at distinct attempts of re-segregating our society. (Exaggeration? Read here and here.)

Nona Faustine Dorothy Angola, Stay Free, In Land of the Blacks, (2021) (Minetta Lane, Greenwich Village, New York, NY, USA.)
It is the juxtaposition, though, of the two series, that produces an affective aesthetic response colored by “the rest of my life,” informed by my links to German and Jewish history. I am thinking back to a book by Frederic Spotts, Hitler and the Power of Aesthetics in which he talked about the role carefully choreographed spectacles and pageants played in the consolidation of his power. He suggests that Hitler’s “lack of feeling for humans… was already evident at the Nuremberg rallies and other spectacles when his ‘architecturalizing’ of the participants and his deployment of them in geometrical patterns reduced them to noctambulent creatures.” “What his monumental aesthetic would leave behind, therefore, was not the uniqueness of individual human experience or its messy heterogeneity, but monolithic forms that imposed singular meaning on disparate deeds, experiences and lives.” (Ref.)

15,000 people perform synchronized gymnastics at the Nuremberg Rally. Germany. 1938. Imagno/Getty Images

Bund Deutscher Mädchen at gymnastics exercise – 1941
A declaration of what is beautiful and which aesthetic should dominate public (or private) life did not exist in isolation, though, in fascist or other authoritarian regimes. If there is but one standard of beauty, then all that does not conform must be done away with – and here we come to the erasure of those deemed ugly. If you are fat, you need to fast. If you are wrinkly, you need cosmetic surgery.
If you are degenerate, art and human beings alike, you need to be eradicated.
The norms WERE applied not just to paintings, sculpture, music or architecture. They were used to create out-groups that would be convenient scapegoats, or could be killed to ease economic press during the years when fascists were in power. The T4 program, the very first to attack who was deemed ugly, was used to systematically euthanize the disabled. We know what followed.


During the 1930s Paul Schultze-Naumburg—an architect and scholar—traveled Germany, lecturing on mental illness and modern art, flashing slides of avant-garde paintings beside pictures of people living with disabilities.
Fascists “beautified” the world through violence and forced conformity, trying to reduce individuals to non-significance, uniting an entire people as “one,” eliminating any sense of or desire for individual agency when you felt psychologically embedded in the amorphous whole. If you remove differences from public display – all those who are Black or female, for example, you get a mass of White men who no longer draw your eye to distinct visual qualities: de-individuation achieved. Note that it is not just those who are excluded from public life who get hurt. It is also those who remain, who are forged into a whole that can be manipulated at the leaders’ whims, sleep-walking through their use as puppets or eventual cannon fodder.
We are in need of art that fights that notion, and I am wary of trends that hail imagery that homogenizes beauty, reminiscent of a past that unleashed horrors upon humanity.
Music today is about the kind of flood I wish would wash all the evil away…. Sister Rosetta Tharpe sings Didn’t it rain.(1964)